Celebrating Craft: Our Collaboration with TOAST

Celebrating Craft: Our Collaboration with TOAST

Today we’re discussing our ongoing partnership with TOAST — a brand that celebrates timeless design, thoughtful living, and the value of craft. Together, we’ve developed a curated collection of bespoke woven pieces, handcrafted by Frafra artisans in northern Ghana, exclusively for TOAST and their discerning customers.

Rooted in Craft: The Frafra Weavers

The Frafra people of Ghana’s Upper East Region are custodians of a remarkable weaving tradition. Using elephant grass harvested and prepared by hand, Frafra artisans weave with a rhythm honed over generations. Their baskets are more than objects; they are expressions of cultural identity, craftsmanship, and community.

Curating for TOAST

In close collaboration with the TOAST team, we’ve developed a collection of bespoke pieces that honour the spirit of both brands: rooted in tradition, made with intention, and designed to last.

Among the pieces crafted exclusively for TOAST are:

  • A variety of lampshades – All classic and understated, designed to elevate everyday interiors.

  • Bird nesters – Organic, nature-inspired forms that provide homes for birds and other wildlife.

  • Laundry Baskets & Washing Baskets – Spacious, durable and beautifully woven, bringing utility and charm into the home.

  • Storage Baskets – designed with a beautiful open weave to be both practical and decorative.

Each item has been designed with TOAST’s seasonal aesthetic in mind — drawing on an earthy, natural palette and minimalist shapes that highlight the integrity of the weave.

A Shared Ethos

At the heart of this partnership is a shared ethos: a respect for slow, skilled craft and the people behind it. TOAST’s commitment to supporting global artisans aligns deeply with our mission to preserve traditional skills and create sustainable income for Frafra communities.

The people behind these baskets are more than just weavers, they are innovators, teachers, and keepers of culture. Their work uplifts communities and keeps this centuries-old tradition alive.

More Than Products

This collaboration is about storytelling through design — giving space for traditional craft to thrive in modern homes. Each bespoke piece is imbued with human touch, time, and meaning.

We’re proud to see Frafra craftsmanship reach new audiences through TOAST, and even prouder of the makers whose hands have shaped every form in this collection.

Discover the Collection

You can find our bespoke collection with TOAST online and in their UK stores — a celebration of what’s possible when heritage, design, and thoughtful collaboration come together.

Reading next

Frafra Wholesale: Trade Fair Highlights & What’s Next
Beach Days the Frafra Way

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